GoogleCurrent
Google Ad Grants
Qualifying nonprofits can receive up to $10,000 per month in in-kind Google Search advertising to raise awareness, recruit volunteers, and support fundraising goals.
GrantMarketing and advertising
Who may qualify
Eligible nonprofits must be approved through Google for Nonprofits, maintain a qualifying website, and follow Ad Grants program policies.
- Available in supported Google for Nonprofits countries
What is included
- Up to $10,000 USD per month in in-kind Google Search advertising
- Text-based search campaigns managed through Google Ads
- Program education and support resources
Important restrictions
- This is advertising credit, not a cash grant
- Ads run on Google Search and are subject to Ad Grants policies
- Actual spend depends on search demand, bids, targeting, and ad quality
- Organizations must maintain eligibility and policy compliance
How to apply
- 1Confirm eligibility for Google for Nonprofits
- 2Request and activate a Google for Nonprofits account
- 3Activate Ad Grants and configure compliant campaigns
- 4Install conversion tracking and maintain the account
What to prepare
- Proof of nonprofit status
- A high-quality mission-focused website
- Clear conversion goals such as donations, signups, or volunteer interest
- An owner who can maintain campaigns and policy compliance
Implementation considerations
- A grant does not automatically produce traffic or conversions
- Landing pages need clear mission relevance and measurable actions
- Campaign structure, keyword relevance, and ongoing optimization matter
Best fit
Organizations with clear search demand, a strong website, measurable goals, and someone who can maintain the campaigns.